Yellow Monday was created to bring some cheer to the people of Liverpool on a day typically known as Blue Monday.
Yellow Monday was created by the Liverpool BID to spread happiness throughout the city at the end of a challenging month. This included a series of free events scattered across the city center.
The brand was created using the Liverpool BID colors and inspired by a simple smile. A clean, subtle typeface was chosen, with the playful touch of crossing out the word “blue.” The brand needed to be versatile enough for use across various elements while still maintaining a distinctive presence.
