52 Princess St is a multi-let office building located in central Manchester, positioned between the iconic Canal Street and Oxford Road.
This Victorian building has been partially refurbished, including a brand-new reception area, prompting the need for a refreshed brand identity
The soft furnishings and pastel colours called for a brand that aligned with this aesthetic. A stamp-style logo was created, inspired by the large semi-circle windows above the main entrance. A monochromatic sans-serif typeface complemented the metal details in the reception, giving the building a distinctive industrial yet refined feel.
