A multi-concept brand fusing together a design store, micro event space + luxury self-catering staycation.
Developing the brand for Object Style required a nuanced strategy.
It was crucial for the brand to exude a bold identity that could stand independently, while maintaining the subtlety necessary to avoid overshadowing the emphasis on the stocked products in the shop. This delicate equilibrium was achieved through the application of a muted and earth-toned color palette, complementing the overall aesthetic and ensuring a harmonious coexistence with the products.
Additionally, the brand had to seamlessly extend its appeal to the other facet of Object—an apartment retail on AirBnB. The simplicity of the brand worked effortlessly across both branches, facilitating a cohesive and unified brand identity.
