Voco is a property investment company dedicated to revitalising iconic buildings and infusing them with new purpose.
A highly stylised logo was desired, with the symmetry of the letter “V” as the focal point.
By splitting the letter, perfect symmetry was achieved, evolving into a mark that could be used alongside the logotype. This was complemented by a refined colour palette of blacks and greys, giving the brand a sense of elegance and sophistication.
